Privacy Policy
AC-Pricing.com is a free HVAC pricing tool operated by Paschal Home Services LLC ("Paschal," "we," "us," or "our"). This Privacy Policy describes what information we collect when you use this website, how we use and share it, and your rights regarding that information.
By using this website or submitting a quote request, you agree to the practices described below. If you do not agree, please do not submit your information.
1. Information We Collect
When you use our pricing tool, we collect information in two ways:
Information you provide directly:
- Name
- Phone number
- Email address
- ZIP code or service address
- Home details — square footage, home age, number of stories
- System preferences — system type, efficiency tier, selected options
- Current system age and condition
Information collected automatically:
- IP address and approximate location
- Browser type and device information
- Pages visited, time on site, and steps completed in the pricing tool
- Referring URL and UTM/advertising parameters (how you found us)
- Cookies and pixel data — see Sections 4 and 5 below
2. How We Use Your Information
We use the information we collect to:
- Generate your personalized AC replacement estimate
- Connect you with a certified HVAC installer in your area
- Contact you by phone, email, or text message to follow up on your request
- Improve the pricing tool and overall site experience
- Measure and optimize our advertising campaigns
3. How We Share Your Information
We do not sell your personal information. We may share it only in the following circumstances:
- Certified HVAC installers: Your name, contact information, and home details may be shared with a licensed HVAC contractor in your area in order to fulfill your service request and provide an accurate quote.
- Meta Platforms (Facebook/Instagram): We use the Meta Pixel to measure advertising effectiveness and deliver relevant ads. Meta may receive data about your visit, including actions taken on this site. See Section 4 for more detail.
- Google: We use Google Analytics and/or Google Tag Manager to understand how people use this site. See Section 5 for more detail.
- Service providers: We use tools such as form processors, CRM platforms, and email services to operate this site. These providers process your data only as needed to support our services.
- Legal compliance: We may disclose your information if required by law, court order, or to protect the rights, property, or safety of our company or others.
4. Meta Pixel (Facebook Tracking)
This website uses the Meta Pixel, a piece of code provided by Meta Platforms, Inc. When you visit this site, the Pixel may collect your IP address, browser type, and information about actions you take — such as visiting a page or completing a form. This data is sent to Meta and may be associated with your Facebook or Instagram profile if you have one.
We use the Meta Pixel to:
- Measure whether people who clicked our Facebook or Instagram ads went on to submit a request
- Build audiences for retargeting ads (showing ads to past visitors)
- Improve ad delivery based on conversion data
To opt out of interest-based advertising from Meta, visit your Facebook Ad Preferences or use the Digital Advertising Alliance opt-out tool. For more information, see Meta's Privacy Policy.
5. Google Analytics & Tag Manager
We use Google Analytics and Google Tag Manager to understand site traffic, user behavior, and form completion rates. Google may set cookies and collect data about your visit in accordance with Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Cookies
This website uses cookies — small text files placed on your device — to enable tracking tools and improve your experience. Cookies may be set by us or by third parties such as Meta and Google.
- Session cookies: Expire when you close your browser; used for basic site functionality.
- Persistent cookies: Remain on your device for a set period; used for analytics and ad retargeting.
- Third-party cookies: Set by Meta Pixel and Google Analytics to track and measure site activity across sessions.
You can manage or disable cookies through your browser settings. Declining cookies may limit some features but will not prevent you from using the pricing tool. For more information, visit allaboutcookies.org.
7. Data Retention
We retain your contact information and estimate details for as long as necessary to respond to your inquiry and provide our services — typically no longer than 24 months. If you would like your information removed sooner, contact us using the information in Section 10.
8. Security
We use commercially reasonable safeguards to protect your information, including HTTPS encryption for all data transmitted through this site and secure handling of form submissions. No method of transmission over the internet is 100% secure, but we take reasonable steps to protect your data.
9. Children's Privacy
This website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information through this site, contact us and we will delete it promptly.
10. Your Rights
Depending on your state of residence, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time
To exercise any of these rights, contact us at the email address below. We will respond within a reasonable timeframe.
11. Changes to This Policy
We may update this Privacy Policy from time to time as our practices evolve or applicable law changes. When we do, we will update the effective date at the top of this page. We encourage you to review this page periodically.
12. Contact Us
If you have questions about this Privacy Policy or would like to exercise your rights, you can reach us at:
- Paschal Home Services LLC
- Springdale, Arkansas
- Website: AC-Pricing.com
- Email: support@ac-pricing.com